meet me at the spot




For the third year of Eisai’s Spot Her campaign, we set up a tour accross the country in a lil peach truck to educate at-risk populations on how to spot the signs of endometrial cancer (EC). The experience included a photo opp to help spread the word online, a digital quiz to test your knowledge on EC,
and free educational materials and fanny packs to highlight the region where EC manifests (the uterus). 

Spot Her is an unbranded initiative from Eisai Pharmaseuticals. Learn more at spotherforec.com, a new educational site that I had the pleasure to lead on design.





art direction • brochure design • campaign ideation
original campaign design identity — Gabriella Pugachevsky
truck fabrication & final design execution — AK Johnston